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About Blue Owl Valuation

With first-class customer service and operational efficiency, we strive to provide high-quality valuation services.

Our focus is you.

Speed of Service

We provide fast turnaround times with experienced experts & personalized reporting.


Our singular focus is providing quality business valuation expertise without any competing interests.

NACVA Certification_Square15+ years of experience supporting small business owners, lenders, and attorneys with business valuations. Our fast turnaround time and singular focus provide support for you without competing interests.



Meet the Team

Will Katz, MBA, CVA

Founder & Chief Analyst

Will has had the honor to serve as a trusted advisor to more than 1500 businesses throughout the United States.  Born with a lifelong desire to learn and a constant drive to find the context behind the facts, Will has connected effectively with a wide variety of business owners in many industries.

He received his B.A. in Philosophy and Russian as well as an MBA. Will was awarded his CVA (Certified Valuation Analyst) credential in 2014. He has performed more than 350 business valuations over the last five years.

Will spent twenty years in manufacturing and distribution operations, serving as Production Manager for a $25mm/year business and also as a people leader in Fortune 50 companies, General Motors and Target.  Today, Will serves as the Regional Director of America’s SBDC Kansas at the University of Kansas.  He also teaches in the MBA program at the University of Kansas. As Founder of Blue Owl Valuations, he conducts business valuation consulting engagements for a wide variety of purposes and uses.

Will has recently been recognized with the 2015 Kansas State Star award by the Kansas Small Business Development Center, the 2018 Ann Weick Community Leadership Award, and the 2018 Boots to Business Instructor of the Year award.

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Nick Avey, MBA, CVA

Partner & Analyst

Nick is a partner at Blue Owl and conducts a wide range of business valuation consulting engagements. In addition to his responsibilities at Blue Owl, Nick serves as the Chairman and CEO of a holding company focused on buying small middle-market companies from retiring owners and holding them forever. He also sits on the board of directors for numerous for-profit and charitable entities.

Nick received his BA in Finance and Accounting and MBA with a concentration in Finance from
Washburn University. He has also been awarded the Certified Valuation Analyst (CVA) designation
by the National Association of Certified Valuators and Analysts (NACVA).

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Supporting you means more to us than just the work.



We pride ourselves in understanding the needs of our customers and are committed to independence in our assessment of value through credible and honest approaches.



We strive to have quick turn around times for our customers through leveraging technology and resources.



We want you to feel comfortable working with your Blue Owl partner and we work hard to make sure our services are available to a wide range of people.

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What's with the blue owl?

Blue displays depth, trust, confidence, stability, and intelligence, while the Owl represents wisdom.

As experienced experts, we provide wisdom and data intelligence in what we do so you can have confidence in credible results.




The creation of Blue Owl Valuation began...

After Founder, Will Katz’, early part of his career in manufacturing and distribution operations, he had a mid-career shift in focus and came to realize that small businesses are generally much smaller than most people might believe. Almost 80% of the businesses in the US employ 5 or fewer people. Interestingly though, small businesses provide almost half of the total employment throughout the US.

For approximately 15 years, Will was the Regional Director of the Small Business Development Center at the University of Kansas. During that time, Will was introduced to the wide variety of business valuation needs that small businesses can have. Sometimes, it would be for lending support. Sometimes, the needs are related to gifting or estate tax issues. Often, access to professional valuation services was difficult for small business owners.

At Blue Owl Valuation, we believe that small business and entrepreneurship are powerful drivers of our economy. We think that informed small business owners make the best decisions. Our goal is to remove barriers to accessing high-quality, high-integrity professional valuation services. When you need to know what it's worth, we can help.

We're ready to support you.
Reach out to request a quote today.